You may be saving money for your future and investing for retirement. If you are investing and saving money, this app allows you to save money and invest for FREE!

This is very exciting and huge news.  As my regular readers know, I am a big fan of what they are doing over at M1 Finance.  They didn’t JUST create an amazing platform with great technology, but a platform where the purchasing of ETFs is just as easy as purchasing individual stocks.

This article isn’t about why M1 Finance is now the best robo-advisor.  Rather, it is about how the best robo-advisor app is now FREE.  You read it right – M1 Finance lowered their fees to exactly $0!

(By the way, I have already answered why M1 Finance is the best robo-advisor in this article: M1 Finance – The First Sexy Robo-Advisor?)

In this article we will go over M1 Finance’s reduction of fees, what fees still exist for investors, and how they are able to reduce their fees to zero.

M1 Finance stocks


Long live free trade

No, silly, I’m not talking about free trade like I’m running for president!  I’m talking about the ability to now trade for free – as in buy and sell stocks and investments for free.

If you invest with a company like Charles Schwab or TD Ameritrade, you must pay a fee for every trade you make.  If you purchase 100 shares of Apple, you will pay a fee for that purchase.

The current fee for Charles Schwab and TD Ameritrade is around $5 per trade.

By the way, you can click here to sign up with M1 Finance and trade for free.  

For example:

If you make 20 different trades buying 20 different stocks, that will cost you $100.

If you sell those 20 stocks, it will cost you another $100.

It could cost you $200 in total fees between buying and selling your 20 different stocks.

That $200 can eat into your investment returns over time.  Now, let’s compare this to M1 Finance.

M1 Finance is now free

The same 20 stocks you bought at Charles Schwab or TD Ameritrade would cost you $0 to buy and sell with M1 Finance.

As you can see, M1 Finance has the ability to pay for itself!

Just on the above example, you would save $200 between buying and selling your twenty stocks.  Oh, and by the way, that $200 you saved invested over 20 years at 8.5% will actually grow to over $1,000!

Not only are you saving money on immediate fees, but the fact that you have more money in your account to grow over many years.

The old M1 Finance fee

Before lowering their fees to $0, M1 Finance charged an account fee for unlimited trading.  The fee structure looked like this:

On your first $0 – $1000 = Free

On the next $1,000 – $100,000 = .25%

$100,000 + = .15%

If you had $10,000 invested with M1 Finance before they lowered their fees, you would have paid an annual fee of $22.50 ($10,000 – $1,000 = $9,000 x .25 = $22.50).

While that may seem small, as you accumulate more and more money, that fee grows.  And, as we know from our above example, you also lose out on the ability of the money paid towards fees to grow.

The new fee structure is a win-win for us investors!

If M1 Finance is free, how does it make money?

M1 Finance decided it is able to make money by lending investors money.  If you decide to buy stock on margin, M1 Finance will loan you money to buy stock, and they will charge you interest for that money they lend you.

Most people don’t buy stocks with margin, and most people shouldn’t buy stocks with margin.  For this purpose, as long as you don’t buy stock on margin, you will pay no money to M1 Finance!

Fees on funds

It is impossible to get around mutual fund and ETF fees.  Any broker or robo-advisor you use will include fees for funds.  This is because the funds and ETFs charge fees themselves, it is not the M1 Finances who charge the fees inside ETFs.

M1 Finance best Roboadvisor Vanguard VOO


For example, if you purchase a Vanguard S&P 500 ETF (VOO) you will pay an annual fee charged by Vanguard of .04%.  This fee is impossible to get around, and it is MINIMAL anyway.

Since you will pay the ETF fees no matter where you invest, this is a non-issue for M1 Finance.


In closing, M1 Finance now charges no fee for your account.  The only way M1 Finance makes money is through interest charged for those who purchase stocks on margin (which most people shouldn’t do anyway).

The fees on ETFs will still be charged to the investor.  However, those fees are impossible to get around since the fund companies charge those fees.

All in all, in my humble opinion, M1 Finance has the best app and technology available not just for those who wish to buy individual stock, but for those who also want to invest in ETFs as well.

Their new fee structure is now just icing on the cake!

Thanks of reading!

You can click here to sign up with M1 Finance and trade for free.  

Disclaimer: These are the ideas and opinions of the author.  The author is not responsible for the actions of those who read the posts on this blog.  Each individual reader has a unique situation and unique needs.  This blog is not intended to solve those unique situations of the readers.  This blog is not liable for decisions made by the readers of this blog.

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